2025-09-05
Pokies are a staple of New Zealand’s gambling scene, offering entertainment, community funding, and economic opportunities.
Pokies in New Zealand play a significant cultural and economic role, deeply embedded in Kiwi society and regulated by government frameworks to balance community benefits and gambling harm.
Pokies New Zealands play a significant role in New Zealand's gambling landscape. These machines are not just sources of entertainment; they contribute to community funding and are deeply woven into the social fabric of New Zealand. The cultural significance of pokies, along with their economic impact, defines their place in society.
Pokies have become a standard fixture in the social lives of many New Zealanders, often found in local bars and clubs. Following the legalization of gambling in 1991, pokies gained popularity, establishing themselves as a key gaming option for Kiwis. Their appeal lies in the excitement and community spirit they foster during gaming sessions in local venues.
In the year ending March 2023, gross profits from pokies in New Zealand exceeded NZ$1 billion for the first time in two decades. During a single quarter, from January to March 2024, New Zealanders lost an astounding NZ$238 million on these machines. These financial aspects reflect a complex relationship between entertainment and social responsibility, as revenues are channeled into local organizations and initiatives.
Currently, 82% of the 17,799 pokies are situated in pubs and clubs, making them highly accessible to the public. The Department of Internal Affairs regulates the availability and operation of pokies to ensure adherence to laws intended to minimize gambling-related harm.
Online pokies have surged in popularity, reflecting technology-driven changes in gambling habits with 24/7 accessibility.
These innovations present both opportunities and regulatory challenges, demanding updated frameworks to protect users from gambling harm.
With technological advancements, online pokies have become increasingly popular among Kiwis, offering unique experiences tailored to local preferences. These digital platforms often present customized themes and features that enhance player engagement.
Unlike traditional pokies found in social venues, online pokies provide 24/7 access from the comfort of home. They also offer a broader range of games, increasing options for users compared to their traditional counterparts.
The operation of pokies is governed by the Gaming and Lotteries Act of 1991, which dictates where and how machines can operate. Corporate societies manage many of these venues, ensuring that the profits are reinvested in community projects.
Estimated studies indicate that approximately 3.8% of New Zealanders face moderate to high-risk gambling issues, often linked to pokies usage. The government and various organizations have established support services and harm-prevention strategies funded by pokies revenues. Programs aim to raise awareness and provide assistance to those affected by gambling harm.
Pokies New Zealands represent a dynamic interplay between cultural engagement, economic opportunity, and necessary regulatory practices. While serving as a source of entertainment, it is crucial to acknowledge the underlying challenges and the need for balanced oversight.
We are proud to partner with leading entities in the gambling industry, driving innovation and responsible gaming practices.
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The New Zealand government has introduced new regulations aiming to further control pokies’ availability and curb problem gambling.
Recent reports show a surge in pokies revenue, reflecting both increased participation and economic impact.
Community organizations across New Zealand receive increased funding from pokies revenue, supporting various local initiatives and projects.